Cover Girl's first male ambassador

 This week Cover Girl just announced their first male ambassador, James Charles. James describes himself as an aspiring makeup artist living in New York. His disciplined artistry has racked him up over 70,000 subscribers on Youtube and over 400,000 followers on Instagram. This is an extreme accomplishment when you consider he is only 17 years old! His success as a male beauty vlogger is a continuing trend. Others like Manny MUA, Jeffree Star, and Frank B., have all collaborated with major cosmetic manufacturers. In his interview he speaks about his family questioning whether or not he was transgender because of his passion for makeup. People were believing he was trying to emulate a woman because of wearing cosmetics. His goal with this campaign is to break the gender normality in the world of make up and to show that the art is for all genders. A direct quote from James states, "It took a lot of thorough conversations to explain that it's an art form for me. I'm still confident as a boy and I will always be a boy. I can be confident with bare skin and with a full face."
    
Source: (www.fashionista.com)