McCall Patterns

  Since its beginning in 1863, McCall patters have been faced the whims of fashion and stayed an integral part of sewing culture worldwide for decades. The corporation owns several labels which include McCall's, Butterick, Kwik Sew, and Vogue Patterns. These four lines generate some 700 patterns a year which are on display in catalogs found in sewing stores. The brand flourishes partly due to merchants who create with their patters and sell to a demographic who have an appreciation for handmade artistanal crafts. McCall's have evolved with the rapid changing world by implementing social media to their marketing approach. The company has a family atmosphere that has been continuous for decades. They realize that they occupy a designated place in the fashion world. Fast fashion had affected McCall's because the public desire cheap affordable fast fashion. Although many people may gravitate towards fast fashion there will always be a market for pattern company's because they offer something that other merchants do not. They offer the opportunity to alter, change, and create your own garments that are personalized for you.

Source: (www.mcalls.com)