Haute Couture meets the needs of esteem, status and prestige, identification, and individuality. Couture meets esteem because the private fittings and personal garment makes the costumer feel important. This leads to feelings of fulfillment and self worth. The costumer's feeling of fulfillment is a result of the respect, admiration, recognition, and social approval obtained by wearing high fashion. Couture also meets the need of status and prestige due to the exclusivity of owning haute couture. These garments are exclusive due their costly manner. Evening gowns start at 10,000, but usually range into the 100,000's. Couture meets the need of self adornment because these garments are used to adorn and decorate the body. Couturiers always have the clients personality and interest in mind when designing because haute couture pieces are personalized for the costumer. This meets the need of individuality because haute couture pieces are one of a kind.
Source: (fashionbombdaily.com)
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