Sustainable fashion

  Sustainable fashion is the philosophy and goal to create a system that can be supported indefinably in terms of human impact on the environment. The term sustainable fashion first came to the public after it was coined by two businessmen named Yvon Chouinard and Doug Tompkins. The two men at the time where great outdoors men and who began to see the impact of humans on the environment. Since the begging of the 2000's, the movement of sustainable fashion has broadened catching the attention of many designers on the way. Fashion has a giant impact on the environment. It pollutes up to 200 tons of water per ton of fabric. This fills water with toxic chemicals and  drains huge amounts of energy for hot water and steam. One designer who uses economically friendly practices are Stella McCartney. "I design clothes that are meant to last. I believe in creating pieces that are not going to get burnt, that are not going to landfills and that are not going to damage the environment. For every piece in every collection, I am always asking what have we done to make this garment more sustainable and what else can we do. It is a constant effort to improve…", she says. Her plans for this year is to reduce water by 25% and reduce energy by 30%. I hope many other designers and brands follow her business model and ethics.

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