Color is important in fashion because color influences and persuades emotions and feelings. It engages the viewer in the visual experience inciting an inner sense of balance and order. This is because of color harmony. In visual arts harmony is pleasing to the eye. When there is an absence of harmony in a design, it will result in looking boring, misplaces, or chaotic. An extreme version of this would be a visual experience so boring that your viewer is not engages. This would be bad because you want your audience to be engaged and interested in your work. The human brain rejects under stimulating information and stimuli. Extreme unity leads to under stimulation, extreme complexity leads to over stimulation. This leaves the designer with a visual task to create a design that embodies color harmony.
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